Marketing

How To Do a Marketing Audit

A marketing audit is a structured review of a business’s current marketing activities that is done to ensure that the marketing plan is performing as expected. Each aspect of the marketing plan is reviewed to determine whether or not it has led to increased revenue. The audit should be very comprehensive and look at a […]

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Cute and Funny to Sell Gross

Nasopure sells a bottle of saline water that you squirt up your nose to wash away mucus. How do you sell an outrageous product like this? Would you believe that cute and funny videos seem to be working for Nasopure? The Wall Street Journal has more on their marketing: A consultant warned, “Don’t ever show

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Profiting Off Season

Entrepreneur: Franchises in sectors that were long thought of as seasonal are finding that by adding new services and technologies, they can extend their operations year-round. It’s not only a plus for employees and a more efficient use of equipment–it can be a major boost to the bottom line. Demand for shaved ice pretty much

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Pinfluence: The Complete Guide to Marketing Your Business with Pinterest

Pinterest, the rapidly growing social networking site that allows users to post and share images and videos on “pinboards” (a collection of “pins,” usually with a common theme), is providing businesses and savvy entrepreneurs with a new platform to market their products and services. And, as with any new platform, learning what works best and

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Use The ‘Puppy-Dog Close’

Sydney Barrows at Entrepreneur.com reports letting customers take your product home on a trial basis may clinch the sale. Take the so-called puppy-dog close, one of the most powerful sales techniques ever invented (and it’s totally based on customer experience). This is how it works: A customer is in the pet store with a child

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