She wasn’t robbing the place, just doing some unorthodox marketing: Westlake police now have a woman in custody they said is the “cleaning fairy” burglar. According to the Westlake Police Department, Elyria police officers stopped the 53-year-old woman Tuesday night. The so-called “cleaning fairy” burglar is currently in jail, but she has not yet been […]
How Not To Market Your Cleaning Service: Breaking And Entering Read More »
A reader wrote: I’m struggling in my marketing. I understand that I advertise benefits and not features, but since some of my company’s products are, shall me say, odd, I don’t really know how to do that. Ok, ok, we sell fake vomit and other novelty gags. The products seem to sell themselves when people
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A few years back, marketing super-guru Tom Feltenstein in rewrote the book on high-impact marketing that works. Fast-forward to today and new technologies, more sophisticated consumers/competitors, and a whole new media landscape have changed all the rules. In response, Feltenstein has upped his game, and in , he delivers even MORE sure-fire marketing strategies and
501 Killer Marketing Tactics Read More »
Web Designer Depot: A business card creates a physical connection and bond between you or your business and your customers. Just like in a website, business cards can become great interactive elements, but with the added ability to have real textures, different materials and shapes. We’ll take a look at 100 truly outstanding business card
100 (Really) Creative Biz Cards Read More »
There’s an old business adage that goes like this: “You’re wasting half of your marketing dollars. Unfortunately, you don’t know which half.” What was true fifty years ago at the height of the print and radio advertising market is also true today in the digital age. Small advertisers on limited budgets can’t compete dollar-for-dollar with
What is Marketing ROI? Read More »
Fox Small Business Center: Avoid a Feud If a strong competitor has begun to pull away some of your customers, avoid a direct marketing confrontation with them. In other words, do not put out marketing pieces that essentially denigrate a rival. Your Initial Attack If you have a limited budget and, seemingly, an unlimited number
Fighting A Good Marketing Battle Read More »
Omaha.com: Having trouble keeping your dog safe from zombies? Worried about the wandering undead messing up your neatly manicured lawn? A regional hardware chain with nine stores in Omaha, Council Bluffs and Lincoln is tackling those challenges — and plenty of other zombie-related concerns — with an advertising campaign that’s catching the attention of local
Zombies Boost Hardware Sales Read More »
In its early days, a product is often relatively expensive to produce and it lacks the history of growing sales that is essential to get to first base with chain store buyers. So, how do we get sales started? And how do we get our product’s direct cost down to the point that it can
A Cheaper, Faster Way To That First Sell Read More »
Don’t you wish your product has this kind of “history” (even if it is fictional): In early 1849, Joshua Shelby was working as a cook in a fancy St. Louis restaurant. The hottest topic among the patrons there was the rivers of gold that had been found out in California. These seemingly easy pickins stoked
Marketing With Historical Fiction Read More »
Will kids eat more vegetables if they have catchy brand names)? First, the team tested the effect of positive branding on kids in their choice of one vegetable: carrots. For three days, in 5 school lunch rooms in economically diverse areas, cooked carrots were served. On days one and three, no descriptive labels were placed
Branding Vegetables Read More »
