Relaunching A Classic Drink: Choc-Ola
According to Bloomburg-Businessweek, a pair of entrepreneurs hope to relaunch a classic. Their goal is to draw in the baby boomer crowd with nostalgia, and introduce a chocolaty treat to those who have a sweet tooth. “It’s the greatest-tasting chocolate milk you’ve ever had,” said Joe Wolfla, a 73-year-old book publisher who worked with fellow […]
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