In 2001, Sunit Saxena made a midnight run to the grocery store for wonton wrappers. When he couldn’t find any, he went looking for a clerk. The aisles were empty. He discovered the workers holed up in a back room tearing price tags off merchandise to reprice it for the next day, reports CNNMoney.com. I […]
Goodbye Price Tags Read More »
The Washington Post: They say there are markets for everything, but health care has historically been a tough one to navigate. Prices for services and drugs vary widely among providers, and it’s often impossible to know the final cost of a medication until the prescription has already been filled. Brad Bangerter, a health insurance administrator
Looking for Cheaper Medicine, He Found a Biz Idea Read More »
NY Mag: “In his new book, Priceless: The Myth of Fair Value (and How to Take Advantage of It), author William Poundstone dissects the marketing tricks built into menus–for example, how something as simple as typography can drive you toward or away from that $39 steak.”
Walmart ups the ante for holiday shopping. They have announced free shipping on 60,000 holiday items, including electronics, video games, toys, jewelry and furniture. There is no minimum purchase amount and returns are free, too. The free shipping offer ends Dec. 20, 2010. WalletPop says Walmart estimates the free shipping offer will save shoppers $25
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photo credit: estraire Pricing has always been one of the greatest games in business. In times of scarcity, this is ever so true. The price you offer has to reflect value, convey trust and cover costs of sales, delivery, and unfortunately, collections. And you have to be able to get your price. As stated on
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photo credit: geishaboy500 There is lots of speculation lately in businesses regarding correct pricing. Since the economy seems to be slowing getting better and more and more of your loyal customers are returning closer and closer to their older shopping habits, many of us are wondering if it’s time to re-consider our pricing structures. Below
Should You Be Increasing Your Prices? Read More »
photo credit: geishaboy500 OpenForum.com: You don’t always have to slash prices to stay competitive. There are many great ways you can add value to your goods and services at little or no cost. Learn how to keep your customers coming back while your competitors discount themselves out of business. Try extending your business hours so
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On Monday, we asked readers how much they would be willing to pay for a bestseller quality ebook. 34 percent of those responding said they liked the $9.99 price point. 27 percent said they would pay $4.99 and 23 percent said they wanted something less that $4.99. Thanks to all those that participated. CNet’s David
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photo credit: Cosmic Kitty Many marketers are not in favor of discounting, in fact many of them hate it and do not recommend it. If you still insist on discounting, they do have some ground rules for discounting properly that I have to agree with. Look below to see some basic rules for discounting recently
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photo credit: zieak Many business owners during rough economic times think it’s best to lower prices in order to keep their existing customers and stay a float in the economy. There are a few problems however with lowering your prices. It can be more costly for your company to lower it’s prices compared to the
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