Public Relations

How to Start your Own PR Firm

Despite being such a large and lucrative industry, PR carries remarkably few barriers to entry. Provided you’ve some experience, a laptop, some broadband and a working telephone, it’s possible to set up shop and get your own PR firm up and running. In fact there’s a myriad of three, two and even one-man firms out […]

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Winning Press Releases

  Open Forum: When you’re a small business owner looking to get your company’s message out, perhaps the last thing you’re thinking about is the actual writing of a press release. If your business is not ready to hire a publicist, much less a strategic PR team, then the person who will be writing that

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Small Business PR Plan For Today

photo credit: LoopZilla Major media outlets are still important, but their importance has been diluted to some degree by a million bloggers and the flow of information that marches directly to the end user. Both of these trends spell opportunity for small businesses aiming to tap the awesome lead generation and customer loyalty building power

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Entrepreneur Redefines PR

After talking to Katrina Foster for a few minutes she will have you convinced that working in public relations and marketing is really just a lot of fun says the Times Herald-Record. Foster, 27, is the president and founder of KKPR, a boutique advertising, marketing and public relations agency based in Milford, with clients ranging

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Dancing To The Tune Of A Franchise

A world-class dancer, dance instructor, and entrepreneur from southern Florida, Moshe Rasier has recently turned his business, Aventura Dance, into a franchise opportunity. Success is nothing new for the 28 year old entrepreneur; Rasier has won over the tough critics in success as a business man, dancer, choreographer, and producer, and worked with Cirque du

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Remember the old days when only movies and restaurants were rated on the Internet? Following the wave of Web sites aimed at rating real people’s job performance, such as and, a California public relations guru has created, reports The St. Petersburg Times. The idea: Public servants should be able to take a

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