red bull

When the Commercial is the Content

Next Draft: This morning, wind gusts canceled Felix Baumgartner’s Red Bull sponsored plans for a 23-mile, sound barrier-shattering free fall from the edge of space. In other words, the commercial interruption has been interrupted. Welcome to the new world of advertising. Leading brands know you fast-forward over traditional commercials. Today’s commercials have to be the […]

When the Commercial is the Content Read More »

When the Commercial is the Content

Next Draft: This morning, wind gusts canceled Felix Baumgartner’s Red Bull sponsored plans for a 23-mile, sound barrier-shattering free fall from the edge of space. In other words, the commercial interruption has been interrupted. Welcome to the new world of advertising. Leading brands know you fast-forward over traditional commercials. Today’s commercials have to be the

When the Commercial is the Content Read More »