Rural

New Book: Small Town Rules

In their new book Small Town Rules, Barry Moltz and Becky McCray reveal the seven “rural-style” solutions that have become invaluable to even the largest companies, most dominant brands, and most cosmopolitan businesses. Between the chapters, powerhouse small town brands are profiled, including L.L. Bean, Walmart, Winnebago Industries, and Viking Range. Small Town Rules profiles […]

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The $20K House

The $20K House is an ongoing research project at the Rural Studio that seeks to address the pressing need for decent and affordable housing in Hale County, Alabama. Nearly 30% of individuals in Hale County live in poverty. Due to the lack of conventional credit for people with this level of income, and insufficient knowledge

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