How Skoda Turned Their Business Around By Targeting A New Audience

Anyone who grew up before the 2000s has probably heard their fair share of jokes about Skodas, and how prone they were to breakdowns. Anyone who grew up after the 2000s would probably raise an eyebrow at that. The company, which has a history in both bicycle repair and arms manufacturing, has performed one of the most dramatic turnarounds in quality and reputation in the history of the industry since it became a VW subsidiary and has become one of the most well reputed brands in the UK—a rival to the likes of Audi—to the point that the Skoda Yeti was rated the best car overall in 2013 by Auto Express.

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