The Washington Post: Your brand isn’t just a logo and a name; it’s part of your business plan. It’s the promise you make to customers about what they can expect in all interactions with your people, products, services and company, shaping sales, employee adoption, decision-making and more. And while there’s no cookie-cutter model for building […]
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When it comes to entrepreneurs launching small businesses, they can use all the help they can get. SoMoLend is a website that can help. SoMo’s software is designed to use the Web to match borrowers with lenders, connecting business borrowers seeking loans of $35,000 or less with investors looking to make a return on investment.
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We need new businesses to survive if we want to create more jobs in this country. The Huffington Post has created a list of barriers we need to overcome to reach success. 1. Improve access to capital 2. Leverage government purchasing power 3. Cultivate regional economic clusters 4. Foster small business workshops 5. Address health
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How you market your business will determine just how many customers you can potentially pull in. Business Insider has a list of 7 deadly marketing sins you do not want to commit: 1.) Not Tracking Your Online Advertising 2.) Not Locally Targeting Your Online Marketing 3.) Not Claiming Your Google Place Page 4.) Failing to
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Do you follow all four of these strategies from USA Today? 1. Vision. To achieve growth, you must first imagine what that growth would look like for you and your company. 2. Plan. Planning means doing your homework, making informed decisions. 3. Team. No one grows a successful business alone. 4. Confidence. To succeed, you
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Everyone has their own list of advice for how you can succeed in business. NJ.com has produced their own list. Do you agree? •â€… It’s all about the customer. •â€…Promote your brand. •â€…Be humble. •â€…Burn the midnight oil. •â€…Be persistent. Do you have your own list that you live by? Photo by MiiiSH
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Superbowl ads may represent the largest companies around the world, but one ad this Sunday will be for the “little guy,” reports OC Register. Kauffman says that the ad, which employs the same animated illustration style used in the Foundation’s popular Sketchbook series, outlines the growth of a simple idea into a successful business. It
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Not sure if your website is complete? Here are some features you may want to add: Put your location, phone number and hours near the top on every page of your website. Why at the top? So mobile and smartphone users can find it with less scrolling and zooming. Include the name of your town
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The Washington Post: It’s called Bring Your Own Device, or BYOD, and it refers to the practice of allowing employees to use their own handheld devices (and in some cases, laptops or desktop computers) to access their work networks. The practice is already popular. A Cisco study determined that 95% of the surveyed organizations are
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Entrepreneur: Starting a business is not for the risk averse. But in an effort to help entrepreneurs assess just how much risk is associated with launching or running their business, StartupNation.com, a website that provides business advice and networking for entrepreneurs, recently introduced an Odds of Success Calculator. The business valuation device calculates a business
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