Strategy

5 Reasons Entrepreneurs Are Taking The Plunge

Ideas

Why are entrepreneurs starting new businesses in record numbers? The first chapter of Clate Mask’s new book, Conquer the Chaos, makes the case we’re in an “Entrepreneurial Revolution” and it’s happening due to five big reasons. 1. Corporate disillusionment. Downsizing, outsourcing overseas, pension scandals and general corporate irresponsibility have left employees disillusioned and embittered. 2. […]

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McDonald’s Cuts Aggressive Smoothie Promos Ahead Of US Launch

Franchise Site

Wall Street Journal: McDonald’s Corp. is warning restaurants to chill out on Smoothie promotions so the chain has adequate supply when the product is launched nationally this month. Smoothies, the latest in an expanding beverage line at McDonald’s, will be backed by a national marketing campaign starting July 13, but some restaurants, already stocked with

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Franchise Marketing: Social Networking Sites Are Just For Kids Right?

Franchise Site

Select Your Franchise: Social networking sites are just for kids right? They are the exclusive preserve of teenagers swapping notes on alcopops and “wot 2 do on da wkd” aren’t they? All I can say to that is LOL. The growth in recent years of Facebook, Linkedin and more importantly Twitter has been nothing short

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Diversified Restaurant Holdings Exercises Purchase Option On Existing Franchise Location

Franchise Site

MarketWatch: Diversified Restaurant Holdings, Inc., the owner/operator and franchisor of the unique, full-service, ultra-casual restaurant and bar, Bagger Dave’s Legendary Burgers & Fries(R) (“Bagger Dave’s”), and a leading franchisee for Buffalo Wild Wings(R) (“BWW”), announced today that it has exercised its purchase option on the building where it currently leases and operates a BWW restaurant

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Moe’s Southwest Grill Franchise Invests In Street Fighter Marketing To Boost Same Store Sales

Franchise Site

Franchising.com: Moe’s Southwest Grill, an Atlanta-based fast-casual franchise known for its fresh Southwest fare, recently announced a new partnership with Street Fighter Marketing to begin work in nine key markets. Moe’s has committed more than a quarter of a million dollars to this grassroots marketing program that is designed to build same store sales through

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Subway Franchisee Increases Sales After Installing A Delphi Drive-Thru Order Confirmation System

Franchise Site

Targetwire: Delphi Display Systems, Inc. announced today that it installed a drive-thru Order Confirmation System (OCS) at a Subway restaurant located in Rochester Minnesota. After exploring many options to improve her store operations, Subway franchisee, Mary Jeanne Jernberg, chose to invest in a Delphi Order Confirmation System for her drive thru. According to Mary Jeanne,

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