Denver-Based Quiznos Seeks Recovery With New Marketing Strategy
Denver Post: In a quest to rebuild sales and recover from years of malaise, Quiznos is wielding an unlikely weapon: higher prices. Take that, Subway. Gone are the $3 Sammies and $4 Torpedoes — symbols of Quiznos’ now-discarded “value” era. Replacing them is a new upscale line featuring prime rib and all-natural chicken, at prices […]
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