Farmers Should Package Fruits & Veggies Like Junk Food

Central Valley Business Times: …Even though Americans are concerned about obesity, the stand-alone marketing of a “healthy benefit” to mainstream consumers isn’t enough to increase consumption of fresh vegetables — evident by the overall flat consumption rate of fresh vegetables in recent years. T What’s needed, says the report, is for produce firms to put […]

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Branding Vegetables

Will kids eat more vegetables if they have catchy brand names)? First, the team tested the effect of positive branding on kids in their choice of one vegetable: carrots. For three days, in 5 school lunch rooms in economically diverse areas, cooked carrots were served. On days one and three, no descriptive labels were placed

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Virtual Farmers’ Market

Business Week: Dean Sparks is a 49-year-old farmer near Binghamton, N.Y., who for decades has relied on wholesale distributors to buy his organic eggs, milk, and cheese and sell it to stores and restaurants around the East Coast. In early April, he started experimenting with online food wholesaler FarmersWeb to sell to chefs and shop

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