It Floats, On Purpose

July 13, 2004 by Dane | 0 Comments
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Snark Hunting: “After years of insisting that Ivory soap’s ability to float was the product of a production error, Proctor and Gamble is now conceding that it was in fact due to a calculated marketing effort. This is just a one of the dirty little secrets revealed in Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble.”

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