It Floats, On Purpose
Snark Hunting: “After years of insisting that Ivory soap’s ability to float was the product of a production error, Proctor and Gamble is now conceding that it was in fact due to a calculated marketing effort. This is just a one of the dirty little secrets revealed in Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble.”












jaeda on August 4th, 2008 2:20 am
(laughs) every company has it’s own secrets, like every man does.. but it’s their responsibility on how to keep it.
cassy on December 3rd, 2008 4:53 pm
Everything on earth has its purepose,and the most importand of it, is we know why its there and how it was made. to protect it. and used it i a good way.
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