Joseph Kowal: "If you're going into business on the Internet, you MUST automate everything possible - right from the start. Why? I'll let a little story about my personal experience answer that question... When I first got into the whole online business thing, I had visions of raking in piles of cash while I played golf and poker all day. The problem is, I didn't automate anything! At first, it only took me about 3 hours per day to catch up on all the product deliveries, emails, support questions, article writing and submission, etc. After a while - as my sales and traffic increased - that 3 hours turned into 5, then 8, then 10...arrrgghhh! I was working more than I ever had when I had a real 'job'."