Gloom and doom? The holidays are fast approaching and more consumers will shop online than ever before - you can count on it.
According to a recent online survey of 200 consumers commissioned by eCommerce optimization software provider Avail Intelligence, nearly 80 percent of the respondents confirmed they plan to shop online the same amount or more than they did during last year’s holiday season.
In order to make the most of this shopping season, Avail recommends eCommerce professionals consider enlisting the power of recommendation engines and peer-driven reviews, as the survey found that 42 percent of the respondents seek a high volume of positive reviews when making their purchasing decisions.
“Cyber Monday is the best time for sites to be prepared for the demands of today’s savvy shopper,” said Dr. Rolf Elmér, CEO, Avail Intelligence. “Deploying a social behavioral merchandizing technology platform that integrates collaborative search, landing page optimization and intelligent predictive recommendation engines offers the support necessary to gain the trust of consumers. This will convert browsers into buyers and lead to an uplift in sales.”
Photo by JadeGordon.
Rise Of The Web Savvy Shopper
October 10, 2008 by Rich | 2 Comments
In Customers, Ecommerce, Shopping
CoolProducts on October 10th, 2008 at 1:31 pm
Internet shopping is definitely a vast growing market.
Jaclyn on October 12th, 2008 at 1:32 pm
If it’s one thing i dread it’s the holiday season and braving the shopping crowds. thre is nothing worse then fighting the line’s; traffic and people for that matter when shopping at the merriest time of the year. People can be down right rude and nasty in stores now a day’s. So it stands to reason that people are more and more shopping online for the holiday goodies. you view the products, select the one’s you want, pay for them and receive them right at your door without ever having to leave the comfort of your own home, some online store’s even gift wrap your itmes if you want. what could be better?