PR Web:
Software development company Encompass Media are launching a new version of their AdInsight call tracking solution to target the franchise market.
AdInsight is a bespoke web based application which enables companies to accurately track the success of advertising campaigns through call tracking; monitoring information such as how many successful sales calls an advert has generated, call length and if it is a repeat caller.
Now, having built up a strong client base for the AdInsight software since it was launched on the market last year, Encompass Media are launching a bespoke call tracking solution which has been specifically developed for the franchise sector.
“Measuring the success of marketing is notoriously difficult,” explained Company Director, Ross Fobian. “You are spending money on marketing initiatives but how do you know which adverts are a waste of time and which ones are attracting customers and driving sales?
“We developed AdInsight to solve that problem, providing a resource where companies can see exactly which adverts, both offline and online, are generating a worthwhile return on the money spent.”
One of the companies who successfully beta tested AdInsight last year was a franchise company, which encouraged Encompass Media to look at the different markets which could benefit from the ability to track advertising success.