Food retailing in India is finding its recipe for success in franchising. While companies are looking for partners who can invest and help in branding, they feel that there is a need to sift the committed entrepreneur from wannabes to get the best out of the franchising model.
â€œThe promise that franchising holds still remains to be exploited. There are many issues on this front; individual franchisees are found wanting in commitment towards the business as they are too focused on short-term returns, which hurts the brand in the long-term. The commitment has to be 100 per cent and you cannot treat the franchise business as another business in the portfolio,â€ said a spokesperson of McDonaldâ€™s India (North & East).
There was an urgent need to impart more education on the franchising model, the spokesperson said, adding â€œthe initial expansion has to come through ownership and management modelsâ€.
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