Chris Hurn, CEO of Kennedy’s All-American Barber Club®, was recently the subject of a Franchise Times article titled “Message Mogul: Marketer Gets Word Out On Multiple Concepts.†The article focused on Hurn’s sometimes unusual, but often extremely effective marketing practices.
Kennedy’s All-American Barber Club® is a barbershop franchise concept that uses a patent-pending membership-based system to add recurring revenue opportunities for its franchisees. The article spotlighted the recent marketing campaign aimed at potential Kennedy’s franchisees. This campaign features a large, elegant black box filled with Kennedy’s materials such as a straight edge razor, a shaving brush, DVDs of the company information, and a plaque with the name of the prospective franchisee, among other promotional materials.