LighterLife has announced that it has been nominated for the British Franchise Association (BFA) Franchisor of the Year Awards, in the Brand Builder category.
The nomination recognises the huge marketing effort that has been a key focus for LighterLife over the last 12 months.
LighterLife has launched a wide range of marketing initiatives. These include helping franchisees build brand awareness by providing them with an extensive range of tools and materials as well as significant financial support and comprehensive training. Combined with this activity, LighterLife has also implemented a range of successful TV, press and online campaigns.