Business Owner Attributes Success To "Lipstick Theory"
Local women involved in direct-sales business agree with Jennifer Carracio, who says that these niche businesses are untouched by the economy.
Jennifer is a director with Thirty-One, a business which sells purses and other accessories through home shows.
Lori Tatarka of China Grove thinks she knows why direct-sales businesses are doing so well right now.
“I think it’s the lipstick theory,” says Lori, who sells lia sophia jewelry. “When women are down, they’re still gonna buy their lipstick. They want to feel good about themselves. That’s why my business is hopping.”
Lori has been selling the high-quality costume jewelry for about a year.
“I had been a stay-at-home mom for about 10 years and I just wanted to do something different for myself,” she says. “I had been to several shows, and something about it just spoke to me. It’s been very well worth it. I am so busy.”
Lori typically does four shows a month, but, she says, “This month alone, I have nine shows. My sales are up.”
Logo from Thirty-One
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