The Franchise Magazine:

If you’re new to franchising, this introduction should give you a basic understanding of the concept, the variety and the requirements of a format for rapidly replicating a proven successful business with the support and branding of a national organisation.
introducing

How Franchising Works
Franchising is a ‘business marriage’ between an existing business (the franchisor) and an individual (the franchise owner). The franchise owner buys licensed rights to clone the franchisor’s business concept in a specific territory for a specified period, backed by full training and support from the franchisor. The franchisor provides a ready-made, established and tested business format including name, corporate power, know-how, training and ongoing support services.

Investing capital, time, effort and any relevant past experience to create their business, the franchise owner replicates the franchisor’s business formula/system, gaining a safer, more structured, brand-led way of moving into independent business. The franchisor gains a new outlet in a new territory with minimum capital investment in setting it up.

Basic Types Of Franchising

 

Originally posted by Cris Zimermann on July 29, 2009 in Franchise Site.

StumbleUpon


Related Posts

import export business