Dorado Hills isnâ€™t â€œover pizza-ed,â€ according to Steve Wilkinson, but it may be â€œover restaurant-edâ€ for the townâ€™s population.
The founder of the Steveâ€™s Pizza chain in the Sacramento region and owner of the eateries of that name in El Dorado Hills and Davis, where the business started in February 1978, noted that several local restaurants have closed, among them the classy Masque in La Borgata, the fast-food Pick Up Stix Chinese menu outlet and Quiznoâ€™s.
The Steveâ€™s Pizza in El Dorado Hills is one of the townâ€™s earliest businesses, opening in 1996, pre-La Borgata and Town Center.
â€œNobodyâ€™s sales are up but weâ€™re optimistic things are going to start turning around. Weâ€™re doing a lot of promotions and working on different ways to market. We feel our menu is as good as anybodyâ€™s in El Dorado Hills,â€ Wilkinson said.
No major menu changes are in store, though there may be some new items â€œdown the road, but we donâ€™t have any plans for a major makeover at this point,â€ said Wilkinson, 64, who launched what became a nine-store chain.
Heâ€™s working on plans for â€œcosmeticâ€ changes, such as new carpet and paint, but â€œnothing drasticâ€ in upgrades for the 4,000-square-foo restaurant. Full story.
Photo: Philip Wood / The Telegraph.