StorefrontBacktalk:
Franchisee Columnist Todd Michaud has spent the last 16 years trying to fight IT issues, with the last six years focused on franchisee IT issues—first running the retail technology department for Dunkin’ Brands (Dunkin’ Donuts and Baskin Robbins) and now running IT for Focus Brands (Cinnabon, Carvel, Schlotzsky’s and Moe’s Southwestern Grill).
I’m taking your data and it’s going to cost you. That is what many franchisees hear when talking to their retail chain about accessing store data. That 10-word phrase is one of the major misunderstandings between franchisees and franchisors.
Retailers tend to get so caught up in their global rollout plans and product strategy that they often forget to look at things from the store owner’s perspective. Seduced by all of the glorious benefits sold by vendors providing data analytics, retail brands start espousing all of the great things that the brand wants to do with detailed data from the stores. “By analyzing the data that we collect from these various sources, we will be able drive sales far more effectively.†More.