Idaho Statesman:
It’s an interesting concept: wickless scented candles that don’t use flame, but rather melt from the heat of a 25-watt bulb in a decorative candle warmer.
Even without a salesperson’s insistence that “scents bring people together,” you might be inclined to make a purchase, just to see what all the fuss is about.
This reaction is largely responsible for Meridian company Scentsy’s explosive growth.
Four years ago, Scentsy operated in a 40-foot, air-conditioned ocean-freight container on a sheep farm. In five years, it has grown more than 300 percent annually. Its revenue was $109 million in the year that ended June 30.
But you won’t find Scentsy candles in stores. Scentsy is what is known as a direct-selling company, whose salespeople make direct contact with consumers to sell the product.
Logo from Scentsy