How Not to Ask for Money
photo credit: AMagill
Billionaire Mark Cuban has written a very information post explaining how not to ask for money in email:
The first thing I do at this point is look at the senders email address. Is it an email with the company name in the URL ? If it isnt.. ding, ding, ding. They sender has come up with a name, but doesn’t have the focus or confidence to put up a website. This person was using a gmail account. Next my #FailDar was ringing louder than Larry Kudlow talking nonsense on CNBC about green shoots when I read the “designed for different industries and is dedicated to improve the quality of life of individuals throughout the world, one step at a time” Im sorry, but could anyone possibly invent and write anything that is more full of shit than this person ? That has to go down in business letter history as one of the all time worse lines. If you want to get someone interested in your company, DO NOT tell them you are going to save the world. You are not. No one will believe you will. Save that nonsense for your grandma when you are trying to make her proud of you.
Strategic Growth Advisors on September 3rd, 2009 12:15 am
Well, in my own point of view, the pointers you have provided are just some of the essential factors of email marketing.
Although it is a diverse and constantly evolving form of marketing, there are some certain rules that you have to follow to make it work as successfully as possible.
Aside from providing legitimate company names and addresses, a marketing implemented via email should also possess one asset that I think is the most important: truthfulness. With so many so-called “email marketing” outfits these days, customers and potential clients will know if what you’re sending are just spammy messages or not.
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