In its first foray into global merchandising, 7-Eleven, Inc. (SEI) in the U.S. and Seven-Eleven Japan (SEJ) are jointly introducing two proprietary wines – a Chardonnay and a Cabernet Sauvignon – today under the Yosemite Road label. These are California wines produced by The Wine Group exclusively for 7-Eleven stores and its parent company, Seven & i Holdings Co., Ltd. of Tokyo.
Also participating in the launch and carrying the new beverages are Ito-Yokado super- and hyper-markets, York Benimaru supermarkets in northern Japan, Shell Garden upscale grocery stores, Denny`s family restaurants, Seibu and Sogo department stores, retail outlets that, along with SEI and SEJ, are subsidiaries of Seven & i, a $57.6 billion corporation. Seven & i has annual wines sales of $127 million, and SEI`s yearly wine sales are $46 million. Read more.