NexCen Brands, Inc. today announced the signing of a master franchise agreement with Demaso S.A. for the development of a minimum of 15 Great American Cookies® franchised stores in Chile over a 10-year term. This agreement will allow for the first expansion of the Company’s Quick Service Restaurant brands into South America.
Kenneth J. Hall, Chief Executive Officer of NexCen Brands, Inc., stated, “We are excited about our initial entry into the South American market with one of our QSR brands. The expansion of Great American Cookies into Chile continues our strategy to extend the global footprint of NexCen Brands. With Chile, our franchised brands have entered 20 new countries in the last two years.â€