It’s hard to lose a friend… even if that friend had fur and walked on four legs. While the death of a much loved pet might mean a backyard burial for some, sometimes that isn’t enough. For grieving owners that want to keep their pet nearby after they have passed, pet urns offer a special place to hold the ashes.
If you were to ask Jack Hansen, the owner of Pet-Crematory-Urns, it is also a way to commemorate the the pet you loved. With all the different designs and styles available today, you are almost guaranteed to find a pet urn that can do just that.
Tell us a little about your business.
Pet-Crematory-Urns offers beautiful wooden, photo, and ceramic pet urns at affordable prices to people around the world via the internet with a blog, www.peturnreview.com, that informs and explains the history and reason people utilize pet cremation urns.
What inspired you to launch it?
I always want to be involved with products that promote well-being and ones in which I believe. I notice how dearly everyone loves their pets here in Fort Myers, Florida. I encounter people walking their dogs in the park and through my sister who grooms dogs at a popular local salon, The Golden Paw. She also cares for people’s dogs when they go away on vacation. These people treat their pets as one of the family and truly love them. Talking to cat owners, I find that many have already used pet urns for their previous pet’s ashes and some have crematory pet urns for their living pets to carry on the tradition. I aspire to provide sacred vessels to those who view their beloved pets as members of their family. I see the humanity with dignifying death and honoring life when a loved one is memorialized with a pet urn.
How many different urns do you currently have listed on your website?
I currently have 26 choice, custom pet urns available with some that come in different sizes or capacities depending on the size/weight of the pet. More urns will be added in the near future.
What do you recommend people to look for when they are shopping for a pet urn?
Keep in mind what you want to do with the pet urn. Some people want to bury the urn in their yard or display it in their yard or house. Either way, the urns are very portable and move with you if you change your residence. The cremation urns come in a variety of styles. To personalize the urn to your pet, the wooden pet urns offer a frame for your favorite photo of your loved one and a brass plate for engraving a few words about your pet. The ceramic pet urns are custom painted by Florence Italy trained and esteemed American artist, Alyson Whitney, who creates the works of art from beginning to end. She uses vibrant colors to offer customization that may include a toy or object that reminds you of your loyal friend. The pet urn does not replace the animal, itself; it honors the memory and spirit of the animal. Individualize each urn for ashes.
What goals do you hope to accomplish as you grow through your first year?
I want to supplement my income now, in these difficult economic days, by providing pet urns for those who desire to honor their pets. I want to accomplish this by being ranked within the top 4 sites, if not #1, on the search engine pages.
What are some of your long term goals?
I want to provide an excellent service that benefits everyone affected by the process of creating, selling, buying, and using the product thereby establishing a reputation for excellence that maintains my site at #1.
What separates you from the competition?
I want every customer to be thoroughly satisfied with their product and experience in the process of purchasing a sacred vessel for their loved one. I provide quality products at affordable prices and information about the products that is both interesting and educational. These products may also be customized to the pet owner’s specifications making each urn unique. The ceramic urns include the beloved pet’s name and age added to the urn at no additional cost and shipping is also included.
As a full-time RN and a new entrepreneur, I can only imagine how packed your schedule is. What are some tips or tricks that have helped you balance your time between business, work, and your personal life?
I set goals that are realistic and personal. Other peoples’ expectations are not in the equation unless they include the requirements necessary to maintain, at least, the status quo. I give the best of me on the floor as an Orthopedic RN in an extremely busy hospital. I work anywhere from 12 to 14 hours when I am there. Two consecutive days of that full-throttle attention causes my first day off to be one of regeneration. Whatever I can accomplish on my website is fine. My personal life is one of learning, right now and for the rest of my life. I must apportion blocks of time to devote to different aspects of my life. I know, in these early stages of development, my internet business requires so much of my time that I feel guilty not being as involved as I would like to be with my parents and children. I know that what I put into my future now will pay off in the long run. Delayed gratification is a sign of maturity and one that I must practice no matter how old I am. By nature, I am someone who loves variety and less structure so there is always room to grow; however, I respect the discipline and structure needed to remain focused and advance toward my goals.
What are some of the lessons you have learned from starting your own business?
You must have courage to make your own decisions and trust in yourself to carry out your plan in the midst of chaos and opportunists. It is very easy to lose money and a little harder to make money. Investigate those who promise or guarantee you success if you just follow or join them. The proving grounds of business can be cold and impersonal causing some to rationalize unethical practice. In all of my experience with life, not just business, I have learned that there is no price for one’s integrity as an honest person who intends to do no harm. Honest individuals create successful businesses that last.
Do you have any tips that you’d like to offer fellow entrepreneurs that are just getting started?
Formulate a business plan and try to use the bank’s money instead of your own – Good luck with that. Calculate what you will need for your business expenses and try to stay within a budget.
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