Burger King, the world’s second largest fast food chain after McDonald’s, is launching its first Russian operation this week, under license of coffeehouse chain Shokoladnitsa.

The company will be run by Yana Pesotskaya, the former development director for grocery chain Dixy, and former head of upmarket of the gastronomic boutique Hediard, is also a former general director of Retail Profile Russia, specializing in short-term leases of commercial space in trade centers.

Burger King’s PR firm in Russia, MMD, said that the first restaurant will be opened on January 21 in Moscow at the Tepliy Stan shopping center.

Originally posted by Cris Zimermann on January 19, 2010 in Franchise Site.


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