The south-of-the-border spirit of great Mexican food and authentic art could soon spread throughout New England and beyond, thanks to a new franchising and area development agreement rolled out by Margaritas Mexican Restaurant.

The 24-year-old restaurant company currently has 19 locations open in Massachusetts, Maine, New Hampshire, and Connecticut. Now founder John Pelletier has teamed up with some franchise industry veterans to launch the franchising initiative.

Bob Hoffmeister, who helped grow brands like T.G.I. Friday’s and Applebee’s, is the president and COO of the Portsmouth, N.H.-based brand. Board advisors Larry Cates (a former Pepsi and Applebee’s exec) and Tom Russo (former CEO of Howard Johnson’s, Ponderosa Steak House, and American Hospitality Concepts) are heavy hitters who bring a wealth of franchise knowledge and experience to the table for this expansion. Read more.

Originally posted by Cris Zimermann on February 26, 2010 in Franchise Site.


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