MarketWatch:
My Vintage Baby, Inc., a public children’s apparel company, announced that it is offering limited edition outfits for eighteen inch dolls that coordinate with four of its fabulous 2010 Spring collections: Vintage Rose, Rock Out, Wild Child, and Jungle Fever.
The fashion-forward doll outfits can also be purchased separately or in a set of four. These doll outfits are smaller versions of the actual girl’s clothing, so the girls and their dolls can now match.
Due to the expected increase in sales of the Company’s main product lines of approximately 300% year over year for the period ending June 30, the doll clothing represents only about 3% of 2010 spring sales. However, feedback has already shown the need for a larger percentage of this product line for the fall 2010 season.
“We created the doll outfits in response to our Direct Sales Representatives. They received numerous requests from customers whose little girls want their favorite companion to be as fashionably attired as they are. The eighteen inch doll market continues to grow, opening up market share for the Company to capture,” stated Jessica Wiswall, CEO of My Vintage Baby.
The My Vintage Baby Direct Sales Representative team now has 136 representatives in 25 states, as well as three in Canada. To join the Direct Sales team, go to Be a DSR at My Vintage Baby Direct.
Logo from My Vintage Baby