Fresh Business Thinking:

Franchising can provide an effective way to grow a business, selling the recipe for success of one company, which is then used by franchisees to set up their own business.

I set up Account Assist to expand while achieving a better work-life balance – if successful, franchising provides a real opportunity to grow your business without large financial risk and managerial headaches.

Franchising can work in a number of ways:

- Business Format franchising: A complete business package which is licensed to franchisees, allowing them to run their own business, but using your methods and…

…trading name. You then charge a fee to use this package, or take a cut of the profits.

- Selling a licence: Allowing someone else to manufacture and sell your product, but not within the confines of your business model.

- Using an agent to sell products on your behalf, or setting up a distribution agreement, whereby you sell your products to another business, which then sells on to its own customers.

Read more.

Originally posted by Cris Zimermann on April 6, 2010 in Franchise Site.

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