Market Watch:
My Vintage Baby, Inc. announced that on April 27th, they joined Trista Sutter of ABC’s The Bachelorette and “Hot Mom’s Club” founder and author of “Hot Mom’s Handbook” Jessica Denay, at the Paul Labrecque Salon in Manhattan, NY for the “Hot Moms Pampering Event” launching the “Moms to Be Sweepstakes.”
The invitation-only affair welcomed hundreds of NY’s influential moms and moms-to-be, as well as the press, and introduced them to hot brands, including My Vintage Baby.
“There was so much excitement over the brand! New York is a territory we are working hard to further expand in. This event allowed us to meet lots of great contacts in our target audience,” stated Jana Champagne, National Sales Director for My Vintage Baby.
My Vintage Baby also partnered with Trista Sutter and the “Moms to be Sweepstakes” placing a full page ad in Ok! Weekly that hit news stands May 6th. The ad will encourage consumers to visit the My Vintage Baby website to purchase My Vintage Baby or become a Direct Sales Representative.
“We are very excited about the ad in Ok! Weekly. Trista Sutter’s beautiful children are modeling outfits from the My Vintage Baby Spring collection. We hope moms will want their children to be dressed in the same items!” stated My Vintage Baby CEO Jessica Wiswall.
The purpose of the Ok! Weekly ad is to reach new potential DSRs and customers for the My Vintage Baby brand, as well as to promote the “Moms to be Sweepstakes.” Ok! Weekly has a national circulation with a total audience of 6.2 million and a paid circulation of 900,000. Its reader median age is 29.3 and the median house hold income is $63,325.
Logo from My Vintage Baby