When he opened a Massage Envy clinic here in 2005, Bruce McGovern thought the location might produce several hundred thousand dollars in annual revenue.
It did — and then some.
The Massage Envy clinic, in the Old Town Shopping Center on Greenville Avenue in Dallas, now generates more than $2 million in annual revenue. The Old Town franchise and River Oaks in Houston are the top two revenue producers for Massage Envy, the leading provider of massage therapy in the United States.
McGovern attributes the clinic’s growth and success to old-fashioned service. “First and foremost, we want to give the customer the absolute best massage experience they can imagine,” he says. “Everything we do is aimed at making the experience better for the client. A wonderful experience for one client attracts others, many of whom are experiencing massage therapy for the first time.” More.
