Twenty-three years ago Miguel Castillo started a rotisserie chicken joint in the northern end of Lima, Peru, serving students from a nearby university.
Now the chicken dish, pollo a la brasa, has become the most popular food in gastronomy-obsessed Peru and receives recognition abroad. The rapid expansion in Castillo’s La Canastas, however, has more to do with business strategy.
“We’ve seen that growth should be through franchising,” Castillo told LivinginPeru.com one recent morning in a Las Canastas branch. “In twenty years we opened three, then in three years we opened eight establishments. It’s the formula for growth through franchises.” Full story.
Photo: M. Isabel Guerra.