According to Washington Post writer Michael S. Rosenwald paper is in peril. Hardcover book sales, down; e-book sales, soaring. Magazine and newspaper circulation are in decline. When was the last time you let your fingers do the walking in the Yellow Pages?
But one paper tool is thriving. It is 3.5 inches long and 2 inches tall. Its use dates to Victorian times, when respectable people presented themselves with a formal flourish and a simple calling card.
The digital revolution has swept away many tree-based products, but the lowly business card, against all odds, is thriving.
Staples, the office supply chain, reports with some surprise that demand for business cards has surged, with double-digit growth over the past three years. Vistaprint, a large online printing company, sells more business cards than almost any other product. Office Depot also reports growing sales.
Smartphone-toting moms use business cards to arrange play dates. Singles hand them out at bars. In these hard times, the jobless often have cards even if they don’t have a business address.
There’s something more nuanced to the appeal of the card, though. When people exchange business cards, they transfer more than just contact data. They transfer impressions and stories that leave mental imprints.
Photo by azimuthprint.co.uk.
Coaching is a high-margin business where you can utilize your sales and/or business experience.
Mobile Gaming Revolution offers you the unique opportunity to be the center of EVERY party!
Jamberry Nails signature product, Jamberry Nail Shields, which are essentially stick-on nail art
Thin Energy is looking for a limited number of motivated business minded people
With 2,000 locations open or in development in 15 countries, Snap Fitness is the top choice