The Durango Herald:
Rocky Mountain Chocolate Factory last week announced plans to launch a new nationwide franchise concept called Aspen Leaf Yogurt.
Tight lending markets continue to affect the company’s new and longtime franchisors, company executives said Tuesday in a conference call with investors. But they think the new concept may prove profitable despite the slow economy and weak lending systems.
“It will attract a different kind of franchisee,” said Franklin Crail, CEO, the kind with start-up capital already on hand and no need for financing.
Crail and Chief Operating and Financial Officer Bryan Merryman told investors the company hopes to cash in on a new self-serve frozen yogurt “craze” that’s sweeping parts of the country.
“Just about everyone” in the frozen yogurt business now is looking at the concept, the pair said.
