Business Opportunities Weblog

November 10, 2010 by Angela Shupe | 0 Comments

It’s not just any butt cream though, it’s a natural product that is animal cruelty-free, zinc-free, and cloth diaper friendly. As more moms make that switch to more natural alternatives, it should come as no surprise that Jen Casey’s product, Bum Bum Balm, is getting the recognition it deserves reports The Record.

“After the birth of my first baby in 2001, the need for all-natural baby care became my top priority,” Casey said. “Commercial brands were readily available, yet not pure enough for my baby’s delicate skin. Concerned with synthetic perfumes, allergies and potentially toxic chemicals, I set out to find an alternative.”

Casey already had a background in make-up artistry and, after doing some studies in aromatherapy, she decided to take the plunge into small business ownership and start cooking up her own products. Eight years later, Bum Bum Balm and other cutely named children’s skin care products such as Boo Boo Goo soothing cream and another diaper cream called Sweet Cheeks are readily available at baby and health food stores across the country and even overseas. She credits the business’ rapid growth to “great reviews from our customers, chatter at moms groups, and relieved ‘diaper-rash-free’ babies.”

“The goals, skills and achievements of these mompreneurs are adding to the economic sustainability of Canada with an ever expanding impact,” said Frances Wright, publisher of MOMpreneur magazine.

Photo by Dimpleskins Naturals

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Tags: Mompreneur, Natural