Fox19.com:
There’s a new term being used to describe our recent tough economic times: “mancession.”
That’s because since 2007, two-thirds of the eleven million jobs lost were positions held by men. However, some economists now say if those guys are lucky, they’ll have women to take care of them.
While the economy continues to struggle, one local company is experiencing big gains. We’re not just talking about an increase in sales, but Cincinnati-based “Pure Romance” is actually hiring a record number of people.
Leaders sum it up to that good old entrepreneurial sprit, and some ladies looking to boost their slumping sex lives.
Last month, hundreds of ladies from the Tri-state packed the Duke Energy Center, and thousands more from all over the globe simulcasted in to learn and gain support.
The products they’re pushing could make a grown man blush. Especially, when his mom is in the room. That’s unless you’re talking about Chris Cicchinelli, the president of Pure Romance.
“Well, how I become the president of pure romance?” said Cichinelli. “It’s very simple. See, Patty Brisbane is my mother so I’m really the ‘COO’ which is just child of owner.”
You might say, Pure Romance has worked as good as the little blue pill. The company sells relationship aids, and sales have gone through the roof.
“I call it the pink collar movement,” said Cicchinelli.
Logo from Pure Romance