The Franchise Magazine:

Molly Maid has conducted a survey that has revealed awareness of its brand has increased by seven per cent since 2005.

The domestic cleaning franchise commissioned the nationally representative survey to monitor any changes in awareness levels of the Molly Maid brand, and found that the total overall national awareness levels have increased by over 15 per cent to 22 per cent since 2005, which is more than double that of its competitors in the UK.

In addition, total spontaneous awareness of the Molly Maid brand has risen by 10 per cent compared to only two per cent achieved by its closest competitor, indicating that the Molly Maid brand is by all measurements the leading brand in the domestic cleaning sector. The demographic most aware of Molly Maid were those in the ABC1 category and those between the ages of 35-54 years.

Originally posted by Cris Zimermann on May 12, 2011 in Franchise Site.


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