A part of an online presence for any business is maintaining awareness of your own popularity. Are you influencing the people who follow you or does your business need a new look?
Business Standard recently reported about a system that a search engine marketing firm has created to help determine Internet influence.
Wondering just how influential you are in the online world? Log on to sites like PeerIndex and Klout to find out.
These sites use algorithms to measure overall online influence, using data from popular social networking sites like Facebook, Twitter and Linkedin.
This month, an Indian search engine marketing firm, Pinstorm, generated a list of a few hundred people or brands of Indian origin on Twitter, added their Klout and PeerIndex scores and, after securing the approval of the users, published an average of the two scores on its site. “It’s a work in progress. The rankings are updated daily at nine am. We receive around 1,000 entries daily,†said Mahesh Murthy, founder, Pinstorm. The Dalai Lama tops today’s list (and has maintained his leadership position online for the last few weeks), with around 1,950,000 followers. He is followed by actor Salman Khan with around 800,000 followers. Deepak Chopra, with around 550,000 followers, tops the list of non-resident Indians, while espncricinfo is the leading Indian brand, with around 127,000 followers.
How does Pinstorm determine ‘influence’? Murthy says much depends on how a person participates in online discussions. For instance, the Dalai Lama had 553 tweets today. UB group chief Vijay Mallya (handle: TheVijayMallya) has 456,000 followers and 336 tweets. Gujarat chief minister Narendra Modi is ranked 11th, with around 224,000 followers and 475 tweets.
Photo by Steve Garfield