Chad Case had been managing nutrition stores for a few years when he decided it was time to strike out on his own.
He considered setting up his own shop but worried about the expenses that would come with finding products and distributors. On top of that, he knew he needed names and products that people would recognize if he wanted to get customers in the door right away.
His solution? Franchising.
In 2005, Case opened a Max Muscle Sports Nutrition store in Lincoln, the first franchise in Nebraska for the California-based company. The business grew steadily, and four years later, he was running three other stores in Omaha, Bellevue and Papillion, and serving as the company’s regional director of franchise development. For the last five years running, he’s been named the top franchisee in a company that has 150 stores in 39 states.
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