B&T Marketing & Media:

Domino’s Pizza has appointed Maxus to lead the company’s media strategy across Australia and New Zealand.

The agency will begin work on 1 November and will lead Domino’s TV, print and outdoor media buying.

Domino’s CEO Don Meij welcomed Maxus to the Domino’s team and said he was looking forward to a long-term, successful partnership.

“I am delighted to welcome the Maxus team to the Domino’s family and look forward to seeing the team take us to a whole new level in the future,” he said.

Domino’s chief marketing officer Allan Collins cited Maxus’ promise of better cost efficiency as central to the decision.

 

Originally posted by Mark on September 12, 2011 in Franchise Site.

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