The agency will begin work on 1 November and will lead Dominoâ€™s TV, print and outdoor media buying.
Dominoâ€™s CEO Don Meij welcomed Maxus to the Dominoâ€™s team and said he was looking forward to a long-term, successful partnership.
â€œI am delighted to welcome the Maxus team to the Dominoâ€™s family and look forward to seeing the team take us to a whole new level in the future,â€ he said.
Dominoâ€™s chief marketing officer Allan Collins cited Maxusâ€™ promise of better cost efficiency as central to the decision.
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