Charleyâ€™s Grilled Subs, the worldâ€™s leading Philly Steak chain known for signature made-to-order sandwiches, has named accomplished marketing veteran Mike Cassar as the companyâ€™s new Vice President of Marketing.
Cassar, a leader in branding, digital marketing and franchise relations, is tasked with bringing the unique brand personality of Charleyâ€™s to life. He has extensive experience building brand equity for global consumer brands including companies such as Valvoline Instant Oil Change, Michelin, XM Radio, Craftsman, IBM and Ford Motor Company. Most recently, he served as Chief Marketing Officer for EAS Technologies.
â€œCharleyâ€™s is an outstanding company with a tremendous following and superior food,â€ said Cassar. â€œThe foundation is all here; we just need to spread the word and bring the qualities that make Charleyâ€™s such a unique experience to life. Iâ€™m thrilled to use my expertise to help communicate this message to the consumer, and I am excited about whatâ€™s in store for the company.â€