Rakia Reynolds, principal at Skai Blue Media
Branding is at the heart of any business, and when people are following a business account on social media platforms such as Twitter and Facebook, they should be getting a glimpse of the team and operations behind the scenes.
We make it a point to speak as the business on our social media platforms, and use the engagement to build one-on-one relationships with our followers. As a business, we are comprised of a team of individuals, and our social media platforms play off of that by providing access to our personal accounts in a Twitter list and under our Facebook page featured “owners.”
Tom Cannon, co-founder and CEO of BungoBox
When tweeting from our business account, we only speak as our business. We never want our fans to consider the voice of our company social media accounts as an individual person. I recently spoke at an event and Gary Vaynerchuck (@garyvee) was the keynote. He gave the single best reason I have heard for having a branded twitter account and not tweeting as an individual from that account.
Photo by Steve Garfield