Subway’s UK head of marketing cites health and value as the main selling points that will broaden the chain’s consumer base.
It was last March that the news broke that Subway had toppled McDonald’s to become the biggest restaurant chain in the world by number of outlets.
The story – that Subway had 33,749 stores to McDonald’s 32,737 – was lapped up by the media, eager to recount how the sandwich chain had overtaken the burger behemoth. While Subway’s sales still lag behind McDonald’s, the achievement nevertheless holds enormous significance for the business, which was launched by teenage entrepreneur Fred DeLuca in Connecticut, US, in 1965, as a way for him to fund his studies at medical school. Subway, which is privately owned, still retains a link to its origins; the holding company is called Doctor’s Associates. Read more.
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