If I had a nickel for every time I heard someone dispensing the trite advice, â€œFollow your passionsâ€… well, Iâ€™d have a pretty good stash of copper. But, what I wouldnâ€™t have is good advice. Sound crazy? Isnâ€™t passion a necessary ingredient in any successful business owner?
The â€˜passion imperativeâ€™ has been overused and much-abused. It can cloud oneâ€™s judgment. It can encumber oneâ€™s objectivity. Moreover, it does not necessarily translate to profit and long-term market viability. All too often I find buyers walking away from strong opportunities because they did not have an out-of-body experience when initially checking out a particular category or specific brand. They seem to think they need to be doubled-over in bliss in order to pursue something.
My philosophy has been shaped over the years working with countless buyers and concluding that there is not a correlation between passion and profit. The R2, as statisticians would say, simply is not tight between the two. I have just seen too many people try a golf business or bait and tackle shop or the like (their â€˜passionsâ€™) only to burn out quickly and/or find that they got crummy advice to contrive their passion/diversion/hobby/labor-of-love/et al into their business. Bottom line, passion wonâ€™t pay the bills.
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