Houlihanâ€™s Restaurants, a company known for infusing their music strategy into the dining experience by featuring indie bands and lesser known tracks, have announced that it has launched a multifaceted campaign to provide budding musicians with a new platform to be heard.
According to the information provided, artists who are â€œH-Listedâ€ will be promoted within the 83 Houlihanâ€™s restaurants across the country as well as online through Houlihanâ€™s website, social media channels and email marketing campaigns. A new group or artist will be featured the first Friday of every month, and guests will be able to download the artistâ€™s music and interviews.
Jen Gulvik, VP of Marketing and Creative Director for Houlihanâ€™s, commented, â€œMusic plays such an important role in our lives, and sharing music has become a way to connect with others in a meaningful way. Music triggers memories, it energizes, it shapes perceptions and identities for people and brands alike. H-Listed allows us to share our own musical discoveries with our guests, while providing immense exposure for lesser-known artists who donâ€™t have the financial backing of major record labels.â€