Glen Bell didn’t frame the first dollar he made selling a taco. When his dream to bring great Mexican food to mainstream America became a reality, it wasn’t the first sale that he would remember for the rest of his life; it was the first customer. “He was dressed in a suit,” remembered Glen, “and as he bit into the taco… the juice dripped onto his tie. I thought, ‘uh oh, we’ve lost this one.’ But he came back and said ‘That was good. Gimme another.”
In the years following that first taco, Glen remained deeply focused on the customer. He spent his entire life looking for ways to make a customer’s experience better—and he succeeded. That’s Glen’s legacy.