In the battle of the supermarket wars, IGA has fired the latest salvo. The network of 1,400 independently owned supermarkets has launched a national advertising campaign reminding shoppers they can buy their favourite branded groceries locally.

The campaign follows the strengthening of own-brand ranges by the big supermarket names.

Silvestro Morabito, chief operating officer of Metcash Food & Grocery, said the campaign was designed to inform supermarket consumers that there was at least one network of stores selling products that consumers want. Read more.

Originally posted by Cris Zimermann on April 20, 2012 in Franchise Site.


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