In the battle of the supermarket wars, IGA has fired the latest salvo. The network of 1,400 independently owned supermarkets has launched a national advertising campaign reminding shoppers they can buy their favourite branded groceries locally.
The campaign follows the strengthening of own-brand ranges by the big supermarket names.
Silvestro Morabito, chief operating officer of Metcash Food & Grocery, said the campaign was designed to inform supermarket consumers that there was at least one network of stores selling products that consumers want. Read more.
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